- When another website links to yours, it signals to search engines like Google that the linking website trusts your website enough to send visitors your way. Search engines consider that to be a vote of confidence for you, and that you are an authoritative source. The more of these votes of confidence, or links, the higher your website will ultimately rank it. This practice of gaining new links is known as off-page SEO.
- Note that there are certain types of links that don’t have benefits for SEO. Social media links, links in the comment sections of a page, and links in sponsored articles don’t count toward your website’s link signals, according to search engines.
- Small businesses can get their links on other sites by pitching stories to local media and collaborating with other businesses on partner pages or shared content. You can also ask your network for like-minded companies that are willing to collaborate on relevant links. This is particularly effective for relevant sites from complementary businesses. For example, it can be very effective for a physical therapy clinic and doctor’s office to write an article together on back pain and link to each other’s websites.
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