1. What Cookies Are

Cookies are small text files that are placed on your browser or device when you visit a website. Cookies help websites remember information about your visit, such as your preferences, device type, browser settings, pages viewed, and interactions with the site.

Similar technologies, such as pixels, tags, scripts, software development kits, local storage, and web beacons, may also be used to collect or store information about how users interact with websites, advertisements, forms, emails, and online services.

2. How We Use Cookies

ACE Web Services may use cookies and similar technologies to:

• Operate and secure our website
• Remember user preferences and improve website functionality
• Understand how visitors use our website
• Measure website performance and user experience
• Analyze traffic sources, page views, clicks, and conversions
• Support contact forms, free growth audit forms, scheduling tools, and client portal access
• Improve our website, services, content, and marketing campaigns
• Show relevant ads and measure advertising performance
• Retarget visitors who previously interacted with our website or services
• Detect fraud, spam, abuse, security risks, and unauthorized activity

3. Types of Cookies We May Use

The cookies we use may fall into the following categories:

4. Analytics Cookies

We may use analytics tools to understand how visitors interact with our website and services. These tools may collect information such as IP address, browser type, device type, operating system, referring website, pages viewed, time spent on pages, clicks, interactions, approximate location, and conversion events.

Analytics information helps us improve website performance, content quality, user experience, service pages, forms, marketing campaigns, and business growth resources.

Analytics tools may include Google Analytics, Google Search Console-related tools, website performance tools, heatmap tools, conversion tracking tools, or similar analytics platforms.

5. Advertising and Retargeting Cookies

ACE Web Services may use advertising and retargeting technologies to promote our services, measure advertising results, understand campaign performance, and show relevant ads to people who may be interested in website, ecommerce, advertising, SEO, marketplace selling, social media, AI automation, branding, or business growth services.

Advertising platforms may use cookies, pixels, and similar technologies to collect information about your device, browsing activity, interactions with our website, form submissions, ad clicks, and conversion actions.

These platforms may include:

• Google Ads
• Google Analytics
• Meta/Facebook and Instagram advertising tools
• Microsoft/Bing Ads
• LinkedIn advertising tools
• TikTok advertising tools
• Other similar marketing, analytics, or advertising platforms

Some advertising or analytics activities may be considered “sharing” under certain privacy laws if used for cross-context behavioral advertising.

6. Forms, Lead Capture, and Client Portal Cookies

Our website may use cookies and related technologies to support contact forms, free growth audit requests, consultation booking, project evaluation forms, newsletter signups, account login, and client portal access.

These technologies may help us remember form progress, prevent spam, verify submissions, route inquiries, measure conversions, and provide access to protected client areas.

If you submit a form, request a consultation, subscribe to updates, or use the client portal, information you provide may be connected with cookies or similar technologies for service, security, analytics, or communication purposes.

7. AI Automation and Chatbot Technologies

ACE Web Services may use or provide AI automation, chatbot, customer support, lead capture, sales follow-up, CRM, and workflow automation systems. These tools may use cookies, scripts, session identifiers, or similar technologies to operate properly, remember conversation context, capture lead information, route support requests, and improve service workflows.

When users interact with AI chat, lead capture, or automation systems, information such as chat messages, contact details, business needs, page interactions, form submissions, and session data may be processed by ACE or third-party platforms used to operate those systems.

8. Third-Party Cookies and Platforms

Some cookies and similar technologies on our website may be placed or controlled by third-party service providers. These third parties may collect information directly from your browser or device according to their own privacy policies and cookie practices.

Third-party providers may include:

• Website hosting providers
• WordPress, WooCommerce, Shopify, or other website and ecommerce platforms
• Google Analytics, Google Ads, and Google-related services
• Meta/Facebook, Instagram, Microsoft/Bing, LinkedIn, TikTok, and other advertising platforms
• CRM, email marketing, and sales automation platforms
• Scheduling and form tools
• Payment processors
• AI chatbot and automation platforms
• Security, spam prevention, analytics, and performance tools

ACE does not control all third-party cookies or how third-party providers use information collected through their technologies. You should review the privacy and cookie policies of those providers for more information.

9. How Long Cookies Stay on Your Device

Cookies may remain on your device for different periods of time depending on their purpose.

• Session cookies are temporary and usually expire when you close your browser.
• Persistent cookies remain on your browser or device for a set period of time or until you delete them.

The exact duration of a cookie may depend on the cookie provider, your browser settings, the purpose of the cookie, and the platform or service that placed it.

10. How to Manage Cookies

You can manage or disable cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, receive warnings before cookies are stored, or limit certain types of tracking.

Common browser cookie controls are available in:

• Google Chrome settings
• Apple Safari settings
• Mozilla Firefox settings
• Microsoft Edge settings
• Mobile browser and device privacy settings

You may also be able to manage advertising preferences directly through advertising platforms, browser privacy controls, device settings, or industry opt-out tools.

Please note that disabling cookies may affect website functionality, form submissions, login features, client portal access, analytics accuracy, and user experience.

11. Do Not Track Signals

Some browsers may send “Do Not Track” signals. Because there is currently no uniform industry standard for how websites should respond to these signals, our website may not respond to all Do Not Track signals in the same way.

You can still manage cookies and tracking through your browser settings, device settings, and advertising platform controls.

12. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, services, tools, advertising practices, analytics technologies, legal requirements, or business operations.

When we update this Cookie Policy, we will revise the “Last Updated” date above. Your continued use of our website after changes are posted means you accept the updated Cookie Policy.

13. Contact Us

For questions about this Cookie Policy or our use of cookies and similar technologies, contact us at: