2、Our Walmart Listing Optimization Process

Customers search for items with great pricing and good shipping options, so you’ll need to make sure you stay as competitive as you can.

Item Price
Item prices need to be competitive with other listings to drive a positive customer experience and help you win the Buy Box.
• Set up Reduced Price and Clearance tags to drive customers’ attention to promotional pricing.
• Visit the Pricing Opportunities dashboard in Seller Center to see what you can improve on.

In-Stock Rate/Inventory
Keeping your popular items in stock means they’ll always show up when customers search. Make sure your inventory is always updated, especially for fast-moving products.
• Check your Inventory Feed Status to ensure your item counts are being uploaded correctly.
• Monitor your inventory regularly to make sure your products are always in stock.

Shipping Speed
Keeping your popular items in stock means they’ll always show up when customers search. Make sure your inventory is always updated, especially for fast-moving products.
• Enable Walmart ThreeDay and request access to Walmart TwoDay to drive more sales with fast shipping promise and 2-day delivery tags.
• Get Buy Box prominence and drive an organic lift in conversion when you offer expedited delivery options.

Shipping Price
Free shipping options propel your products to be seen by more customers, especially when you participate in programs like Walmart TwoDay and ThreeDay.
• Get great discounts on reliable, fast shipping with FedEx Advantage.
• Have services like WFS and Deliverr do the work for you with great rates.

Shipping Options
Customers want options for standard and expedited delivery. Stay on top of your game by offering both.
Expedited Delivery:
• Next Day: Delivery by next business day. Our fastest method, you can offer to customers for a charge or for free.

• Walmart TwoDay: Free delivery program for 2-day shipping nationwide or regionally with two ways to optin: seller-managed or third-party managed.

• Walmart ThreeDay: Expedited delivery feature that provides more flexibility for fast nationwide shipping and gives additional benefits to sellers who offer this shipping method for free.

Standard Shipping:
• Regular opt-in shipping method for a total transit time of 2-5 business days. Free Value Shipping:
• Best low-cost shipping available to all sellers for a total transit time of 3-7 business days. Freight:
• Only used for shipping large and bulky items; must be configured for each individual item.

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